MNfashion Week: New Package, Same Great Style

December 13th, 2011

The program once known as MNfashion Week has received a makeover. More than just a new name, Minneapolis-St. Paul Fashion Week has shifted to align with the industry calendar. MNfashion is proud to present Minneapolis-St. Paul Fashion Week, which will be held February 19 – 26, 2012 and will premiere the Autumn/Winter 2012 collections of some of the top local talent.

“By aligning ourselves with the cadence of the rest of the fashion industry, we are able to give our local designers more opportunity to sell their collections to local shops and boutiques across the country, “says Emily Blanche, executive director of MNfashion. “We have a deep well of talent in the Twin Cities and this new schedule will allow buyers and the media to more conveniently engage with local designers and the great work they produce year after year.”

In addition to a new name and timing, MNfashion is adding layers to their event review process to allow for a better-edited schedule of events. All events submitted will be reviewed by a panel of industry experts and MNfashion directors. This process will also allow the organization to provide a more in-depth involvement in event scheduling, promotion and production. MNfashion will also take ownership of the fashion week schedule to avoid double-booking of events.

“We are going to use this new review process as an opportunity to better know our events and designers,” says fashion week Director, Nicole Dixon. “We will work with event holders to find the best time slot for their event, most efficient means of promotion and provide the production assistance that helped make ‘The Shows’ such a success in years past.”